Daniel Gallagher, an expert in south culture marketing, has direct knowledge and experience of Millennials’ and Gen Z’s fascination with Japanese culture.
His agency capitalizes on the interest of these generations and connects them with Japanese and American brands seeking to establish cross-cultural ties.
You’ll need a bit of context to understand why adolescents around the globe became interested in Japan’s entertainment culture. Learn how Japanese entertainment captured the imagination of the world by reading on.
How Anime and Manga Gained New Fans
Anime and manga originated in the middle of the 20th century and gained prominence among Japanese adolescents in the early 1960s.
It ultimately spread to countries all over the world, but only a select few were aware of its existence due to the difficulty of locating literature and related media.
This meant that knowledge of Japanese popular culture was once limited to the import sections of book and record stores, creating a certain aura of mystique around manga and anime.
All of this changed when the internet broke down physical barriers, making it possible for inquisitive individuals to learn more about Japanese entertainment.
Pokemon and Sailor Moon were among the first anime titles to reach international borders, captivating the imagination of young people like nothing else had.
Anime assisted Japan in becoming greater than itself.
What was once a limited form of entertainment has evolved into something that captivates readers and viewers of all backgrounds.
As young people gravitated to anime, manga, and Japanese contemporary music, the economy of Japan, which had stagnated for the majority of the 1980s, experienced something of a renaissance.
Pokemon was the first title to attract the Millennial generation’s interest. Nonetheless, the fascination with Japanese culture through its animation and comics has always garnered international attention.
Why Millennials and Generation Z Find Japanese Pop Culture Captivating
Anime and its associated media go where Western animation and comic books do not. Combined with the artwork’s unique style and attention to detail, this creates something that is both familiar and intriguingly foreign.
The discovery of Japanese popular culture captured the attention of millions of young people and introduced them to Japanese culture in general. Japan’s exports of popular culture continue to entice young people to visit the country for an up-close look at the land that continues to produce exceptional stories, music, and artwork.
How Daniel Gallagher is Linking Western and Japanese Markets
Daniel Gallagher has witnessed firsthand the globalization of Japanese pop culture and has incorporated it into his youth culture marketing enterprise.
His travels between Hawaii and Japan and familiarity with both cultures have provided him with a unique perspective for positioning his clients in both markets.
Through influencers and other marketing channels, Daniel links brands with the adolescent culture. Contact him immediately to learn more about how he can leverage his specialized skill sets for your benefit.
