Despite being one of the earliest social metrics to display post performance, Instagram likes are still a popular metric for many marketers. The viewer only needs to double tap, therefore they don’t have to spend much. Additionally, an Instagram Like is a frequent engagement measure.
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Instagram will continue to utilize the measure for internal purposes even if it is now investigating removing public Like counts from posts. Several countries have previously attempted to remove Instagram Likes, including Canada and Australia. The test has also been extended to the United States as of the publication of this article. Although the future of public Instagram Likes is uncertain, the numbers will remain available in your analytics, which is important for influencers and businesses.
Below, we’ve included a variety of tips to help you increase the number of likes on your Instagram photos. It’s always a good idea to keep in mind the fundamentals, even though we haven’t discussed them yet. These include taking consistent and high-quality photos. These Instagram for business principles form the basis of your strategy, even though these suggestions are the enhancers that can help you get the most out of your material.
Nine methods to boost Instagram likes
1. Take inspiration from other businesses and industries
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Where do you get ideas for your projects? If you only follow your industry or your friend circle, you won’t generate new ideas. Rather, invest some time in finding and choosing inspirational role models to emulate. Include sectors that are entirely unconnected to you, industries that are quite comparable to yours, and your own industry. Even if their clientele is different from yours, you can find that their approach inspires some of your own pieces.
Williams Sonoma uses visuals to emphasize some suggestions that could have been hard to grasp from a picture alone. It is simple to read and comprehend, and it makes a relevant connection to the holidays. As a result, even though this particular problem might not be relevant to your company, the concept of using an example to explain a challenging topic is immediately clear.
2. Conduct a competition based on likes.
Some of the most interesting Instagram posting is about sales and giveaways. Competitions are fun for people to enter, and the more accessible your contest is, the more people will enter.
Participants must like the post as one of the requirements for entering a like-based image contest. Frequently, tagging one or more friends and following the account are the two additional requirements. You may anticipate receiving a decent level of engagement because an entry post is so straightforward.
In this case, Soma raised the stakes in the race by collaborating with a number of wellness and health influencers and another company. The contest benefits them all since it raises their Instagram Like count and promotes their companies.
3. Create a plan for hashtags.
One of the easiest ways to get natural attention is to use hashtags to your brand’s benefit. Using the hashtags #top, #beautiful, or #hair in every post is not part of that. It means that both companies and industries should use hashtags cautiously. It’s easier to find influencers and content that suits your niche when you have a brand hashtag. Use industry hashtags to stay up to date on the latest developments in your field and ensure you don’t miss anything.
To find out which hashtags are best for you, start by studying hashtag methods. You can also use analytics like Sprout’s Instagram report to see which hashtags had the most engagement. To expand on the hashtags you’re using and discover new chances in your industry, you may use a social listening tool like Sprout’s to target hashtags that you might be overlooking from popular postings in your region.
For this piece, Madewell took a rather simple hashtag strategy. They employ three brand hashtags: two for their own brand and one for the brand that is featured. It also incorporated the hashtag #collabs to help link it with the other online collaboration posts. It’s also important to note that the description just has one straightforward hashtag. The last three hashtags are used as a comment to avoid drawing attention away from the caption.
4. Indicate which accounts are relevant.
Give credit where credit is due. When it is acceptable, mention the individuals you are collaborating with in both the image and the caption of the post. To ensure they appear on the post, for example, tag famous objects or people in your pictures. It’s fast and gives credit to the creators. Brands often like and comment on your posts when you tag them in them.
CB2 regularly posts images of its customers on social media or identifies the people who contributed to a room’s design. In this particular post, they have named the product, the designers, and the location. Giving designers and businesses that use their products credit boosts customer loyalty and demonstrates gratitude for their work. Everyone who is involved benefits from it.
5. Ask a buddy to be tagged.
Have you ever seen a captivating Instagram photo that instantly made you want to share it with a friend? When this happens, you usually have three options: you may tag them in a comment, send them the link via direct message, or send them the link by SMS. Asking someone to tag a friend in interesting or funny content you’ve produced is easy. They were most likely going to tag someone anyhow, so this is just the next step.
Even though these two situations differ, the same results are achieved. The one is instructive, while the other is plain absurd. However, both specifically ask fans to tag a friend. The result is a lot of likes and high engagement.
6. Include a location tag in your article.
Location tagging is especially crucial for travel and retail businesses since it ensures that your photo shows up when a customer is searching in a certain area. Since it’s so easy to execute, it shouldn’t take up any more of your publication time.
Many patrons who are familiar with Instagram also use it to discover which eateries have the best food and drinks. By searching for a certain place, people may easily find images of the dishes they want to sample. Instagram Likes will come in organically when you include the location tag in your post.
In this post, Vogue Living used location-tagging to identify the city. Those who want to come or learn more about the place can go through all of the entries there. It’s also possible that someone who were thinking about taking a holiday in Puglia might find our page by accident. The number of likes will rise as a result of those visitors.